Career Profile

I was honored when the darling Sarah Hartley asked if she could do a career profile on me, yes little old me! I hope you enjoy it. :) 

{BUSINESS} CAREER PROFILE: AIRE 
FASHION PRESS SPECIALIST, MODCLOTH

Aire, on the right
COMPANY NAME & LOCATION?
ModCloth, Pittsburgh, PA 
WHAT IS YOUR JOB TITLE?
Fashion Press Specialist 
WHAT IS YOUR EDUCATION BACKGROUND?
I have a degree in Fashion Merchandising from The Fashion School at Kent State University 
HOW DID YOU FIND YOUR CURRENT JOB?
I have been with ModCloth for 5 years come August 3rd, and found their job posting for a Blog Coordinator on the Pittsburgh Post Gazette’s job postings. It’s been a crazy ride considering there were 60 people employed when I started and now there are 500 and offices in 3 cities. 

 
WHAT IS YOUR DAY-TO-DAY LIKE?
Every day is different, but it’s always hectic, which I love! I spend most of my day chasing a deadline. Since I spend the majority of my day working on product placements in magazines like Glamour, InStyle, Seventeen, Redbook, Woman’s Day, Us Weekly, Life & Style and more, I handle those emails and requests first since many of our samples need to be overnighted to them in NYC and many times I’m working with our buyers in LA it’s always a EST vs. PST time crunch. Once the sample has been sent my job is only half done, if a product is placed there are internal steps that take place as well, where I team up with anyone from photography to merchandising teams. After the East coast emails are handled I can concentrate on the celebrity and TV show emails since the majority of those are from West coast based people. 

 
I also spend part of my day doing trend and market research. It’s also important to keep tabs on the celebrities and TV shows that I team with, so I also do research on them. Depending on the time of year and whether or not we’re doing an event I also support the event planning. 

 
And of course last but not least, we’re always pitching what we’re loving at ModCloth! 

 
WHAT IS YOUR FAVORITE PART OF YOUR JOB?
There is so much I love, but I’d have to say picking up a magazine and seeing a style that I secured the placement for. Running a close second a kind of hand in hand is the awesome media relationships I establish. One even lead to be receiving a hand written note from Mindy Kaling. I totally have it framed. :)

 
WHAT IS THE MOST DIFFICULT?
Knowing when to walk away from some ideas or trends. Sometimes I have to accept that not everyone is as excited about a trend as me. 

 
HOW CAN SOMEONE GET A JOB IN YOUR FIELD?
I think getting any type of PR experience is a great stepping stone, it doesn’t have to be fashion PR. Starting at an agency for example would help you get an invaluable skill set! 

 
HOW DO YOU BALANCE YOUR CAREER WITH A PERSONAL LIFE?
Oh don’t ask my fiance this question. :) It’s a tough balance since most of my team is based on the West coast and they’re working until 9pm EST and me missing an email could equal missing a huge placement. We’ll say it’s something I’m working on! 

 
ANY APPS / PROGRAMS / WEBSITES YOU USE TO KEEP YOURSELF ORGANIZED?
My Google calendar plays the part of my memory on most days! 

 
WHERE DO YOU HOPE TO BE IN 5 YEARS IN YOUR CAREER?
I hope to be doing what I’m doing now, but in a bigger capacity. The world of fashion media is changing so much it will be exciting to see what the growth of digital does to the world of fashion magazines. 

 


#PartyAtThePier Presents Gold & Glam!

Party at the Pier!
Party at the Pier! by sparkleeveryday featuring a scoopneck dress
What’s not to love about this year’s Party at The Pier theme, Gold & Glam! It’s a dream come true for me. :) 
The event will take place on September  5th, 2014 at the North Shore Riverfront Amphitheater at Rivers Casino.
I want to help make this a dream night for you by giving away two tickets ($250 value) to this fabulous party, seriously it’s one of Pittsburgh’s best! 
Just tell me your favorite way to sparkle every day (it doesn’t have to be literal) and you’re entered to win! 
The winner will be randomly selected on Tuesday September 2nd. :)




On location at the ModMansion (the house Susan & Eric ran the business out of) today while one of our favorite publications sets up for the shoot they’re doing here tomorrow for their Holiday issue! 😁 #fashionpr #holiday2014 Zoom Permalink

On location at the ModMansion (the house Susan & Eric ran the business out of) today while one of our favorite publications sets up for the shoot they’re doing here tomorrow for their Holiday issue! 😁 #fashionpr #holiday2014